{"id":18525,"date":"2014-12-17T11:38:50","date_gmt":"2014-12-17T10:38:50","guid":{"rendered":"https:\/\/www.igmanagement.it\/?p=18525"},"modified":"2023-06-27T10:52:58","modified_gmt":"2023-06-27T08:52:58","slug":"storytelling-for-leaders","status":"publish","type":"post","link":"https:\/\/www.igmanagement.it\/en\/2014\/12\/17\/storytelling-for-leaders\/","title":{"rendered":"StoryTelling for Leaders"},"content":{"rendered":"<p class=\"testoieg\">StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one&#8217;s audience: one does not just want to inform them, one wants to actively involve them.<br \/>\nStorytelling, which has always existed in an informal way, has now become a scientific and systemic discipline that is indispensable for anyone who wants to communicate to an audience. It is a new communication paradigm that is indispensable for new leaders.<br \/>\nA &#8216;fact&#8217; says little without the narrative that conveys it. Without a motivation and a vision, which are imprinted in my heart and stomach, the fact remains meaningless or, worse, can be interpreted for the use and consumption of those who get hold of it.<\/p>\n<p class=\"testoieg\">Being able to tell a story thus becomes the core competence for a successful leader.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one&#8217;s audience: one does not just want to inform them,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":16101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":[],"_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[66,65,73,70,68],"tags":[],"class_list":["post-18525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching-en","category-emozioni-en","category-human-resources","category-leadership-en","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>StoryTelling for Leaders | I&amp;G Management<\/title>\n<meta name=\"description\" content=\"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one&#039;s audience: one does not just want to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"StoryTelling for Leaders | I&amp;G Management\" \/>\n<meta property=\"og:description\" content=\"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one&#039;s audience: one does not just want to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\" \/>\n<meta property=\"og:site_name\" content=\"I&amp;G Management - Formazione e Consulenza dal 1988\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IGManagementMilano\/?locale=it_IT\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-17T10:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T08:52:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IG Management\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IG Management\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\"},\"author\":{\"name\":\"IG Management\",\"@id\":\"https:\/\/www.igmanagement.it\/#\/schema\/person\/3407c2fd82cd4a6ef6e69cbe02ae2a34\"},\"headline\":\"StoryTelling for Leaders\",\"datePublished\":\"2014-12-17T10:38:50+00:00\",\"dateModified\":\"2023-06-27T08:52:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\"},\"wordCount\":136,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.igmanagement.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg\",\"articleSection\":[\"Coaching\",\"Emotions\",\"Human Resources\",\"Leadership\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\",\"url\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\",\"name\":\"StoryTelling for Leaders | I&G Management\",\"isPartOf\":{\"@id\":\"https:\/\/www.igmanagement.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg\",\"datePublished\":\"2014-12-17T10:38:50+00:00\",\"dateModified\":\"2023-06-27T08:52:58+00:00\",\"description\":\"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one's audience: one does not just want to\",\"breadcrumb\":{\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage\",\"url\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg\",\"contentUrl\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg\",\"width\":650,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.igmanagement.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"StoryTelling for Leaders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.igmanagement.it\/#website\",\"url\":\"https:\/\/www.igmanagement.it\/\",\"name\":\"I&amp;G Management - Formazione e Consulenza dal 1988\",\"description\":\"Ci prendiamo cura delle emozioni, sviluppiamo le relazioni\",\"publisher\":{\"@id\":\"https:\/\/www.igmanagement.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.igmanagement.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.igmanagement.it\/#organization\",\"name\":\"I&G Management\",\"url\":\"https:\/\/www.igmanagement.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.igmanagement.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2024\/02\/logo-ig-management.png\",\"contentUrl\":\"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2024\/02\/logo-ig-management.png\",\"width\":696,\"height\":696,\"caption\":\"I&G Management\"},\"image\":{\"@id\":\"https:\/\/www.igmanagement.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IGManagementMilano\/?locale=it_IT\",\"https:\/\/it.linkedin.com\/company\/i&g-management-s-r-l-\",\"https:\/\/www.instagram.com\/igmanagementmilano\/?hl=it\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.igmanagement.it\/#\/schema\/person\/3407c2fd82cd4a6ef6e69cbe02ae2a34\",\"name\":\"IG Management\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.igmanagement.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d753a626f215db24ed74c410f02e83d8ed088b17a20d66051eb76ebdbf95e5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d753a626f215db24ed74c410f02e83d8ed088b17a20d66051eb76ebdbf95e5d?s=96&d=mm&r=g\",\"caption\":\"IG Management\"},\"url\":\"https:\/\/www.igmanagement.it\/en\/author\/ig-management\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"StoryTelling for Leaders | I&G Management","description":"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one's audience: one does not just want to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/","og_locale":"en_US","og_type":"article","og_title":"StoryTelling for Leaders | I&G Management","og_description":"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one's audience: one does not just want to","og_url":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/","og_site_name":"I&amp;G Management - Formazione e Consulenza dal 1988","article_publisher":"https:\/\/www.facebook.com\/IGManagementMilano\/?locale=it_IT","article_published_time":"2014-12-17T10:38:50+00:00","article_modified_time":"2023-06-27T08:52:58+00:00","og_image":[{"width":650,"height":250,"url":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg","type":"image\/jpeg"}],"author":"IG Management","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IG Management","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#article","isPartOf":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/"},"author":{"name":"IG Management","@id":"https:\/\/www.igmanagement.it\/#\/schema\/person\/3407c2fd82cd4a6ef6e69cbe02ae2a34"},"headline":"StoryTelling for Leaders","datePublished":"2014-12-17T10:38:50+00:00","dateModified":"2023-06-27T08:52:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/"},"wordCount":136,"commentCount":0,"publisher":{"@id":"https:\/\/www.igmanagement.it\/#organization"},"image":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage"},"thumbnailUrl":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg","articleSection":["Coaching","Emotions","Human Resources","Leadership","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/","url":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/","name":"StoryTelling for Leaders | I&G Management","isPartOf":{"@id":"https:\/\/www.igmanagement.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage"},"image":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage"},"thumbnailUrl":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg","datePublished":"2014-12-17T10:38:50+00:00","dateModified":"2023-06-27T08:52:58+00:00","description":"StoryTelling, or the Science of Storytelling, is a methodology used to establish a profound relationship with one's audience: one does not just want to","breadcrumb":{"@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#primaryimage","url":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg","contentUrl":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2016\/08\/Storytelling.jpg","width":650,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.igmanagement.it\/2014\/12\/17\/storytelling-per-leader\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.igmanagement.it\/en\/"},{"@type":"ListItem","position":2,"name":"StoryTelling for Leaders"}]},{"@type":"WebSite","@id":"https:\/\/www.igmanagement.it\/#website","url":"https:\/\/www.igmanagement.it\/","name":"I&amp;G Management - Formazione e Consulenza dal 1988","description":"Ci prendiamo cura delle emozioni, sviluppiamo le relazioni","publisher":{"@id":"https:\/\/www.igmanagement.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.igmanagement.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.igmanagement.it\/#organization","name":"I&G Management","url":"https:\/\/www.igmanagement.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.igmanagement.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2024\/02\/logo-ig-management.png","contentUrl":"https:\/\/www.igmanagement.it\/wp-content\/uploads\/2024\/02\/logo-ig-management.png","width":696,"height":696,"caption":"I&G Management"},"image":{"@id":"https:\/\/www.igmanagement.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IGManagementMilano\/?locale=it_IT","https:\/\/it.linkedin.com\/company\/i&g-management-s-r-l-","https:\/\/www.instagram.com\/igmanagementmilano\/?hl=it"]},{"@type":"Person","@id":"https:\/\/www.igmanagement.it\/#\/schema\/person\/3407c2fd82cd4a6ef6e69cbe02ae2a34","name":"IG Management","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.igmanagement.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d753a626f215db24ed74c410f02e83d8ed088b17a20d66051eb76ebdbf95e5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d753a626f215db24ed74c410f02e83d8ed088b17a20d66051eb76ebdbf95e5d?s=96&d=mm&r=g","caption":"IG Management"},"url":"https:\/\/www.igmanagement.it\/en\/author\/ig-management\/"}]}},"_links":{"self":[{"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/posts\/18525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/comments?post=18525"}],"version-history":[{"count":1,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/posts\/18525\/revisions"}],"predecessor-version":[{"id":18526,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/posts\/18525\/revisions\/18526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/media\/16101"}],"wp:attachment":[{"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/media?parent=18525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/categories?post=18525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.igmanagement.it\/en\/wp-json\/wp\/v2\/tags?post=18525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}