Innovative Decision Making

What it is

Decision making is one of the most demanded tasks from managers of all levels and sectors within a company. It usually takes a fraction of a second, but every single decision made can have a significant impact on an entire organization, performance, and results. Innovative Decision Making is a self-assessment methodology and intensive workshop created to meet the universal need of those who are in business: always make the best decisions. The IDM methodology provides an overview and evaluation of their personal decision-making styles and provides a practical set of tools to improve overall creativity in their decision-making process. The ultimate goal of IDM is to empower each participant to have greater creative ability to effectively employ during problem-solving.


The Innovative Decision Making Workshop allows you to:

  • Use the tools learned during the workshop to improve your innovation-related skills: Openness to innovations, Coping strategies for managing uncertainty, Risk Acceptance, and Holistic Brain.
  • Differentiate the mental ability to “think with the left hemisphere” (which conventionally was once considered to influence deductive-logical thinking) and with the “right” one (which in the past was thought to be correlated exclusively with abstract and creative thinking) to improve every part of their decision-making process revealed through their IDM survey feedback.

(N.B.: Recent studies that fall under the Neurosciences have actually recently shown that areas of the two cerebral hemispheres are activated simultaneously, both in the production of logical thought and during ideative and creative processing. There is therefore not such a clear separation “Left Hemisphere Vs Right Hemisphere” in brain function. This holistic vision of the brain is today considered the most scientifically reliable)

  • Organize and carry out decisions using the four-phase model: identification, research, evaluation and selection.
  • Create an operational development plan, draw up a precise list of things to do and how to do them, based on the data that emerged from the survey and what was learned during the workshop.


Innovative Decision Making has been designed to be used both as a training tool to optimize the decision-making process, and as a consulting and supervision tool to support companies and individuals who need to improve their ability to respond promptly to decision-making situations. Companies often use IDM when they need to start innovation in their business, such as implementing and developing advertising campaigns. Companies can choose to bring real cases during the workshop, to receive supervision and consultation in the classroom on specific cases from the trainer.


  • Tools and techniques learned can be applied immediately.
  • Each participant is measured in four different creative abilities.
  • Provides useful creative insights and ideas for the problem-solving approach.
  • Companies can use new skills and methodologies right away in real life and in their own business, to be effective in decision-making processes.
  • It enhances all participants according to their specific creative strengths, and advises them on how to improve the less structured and developed areas so far, which activated will make a difference in their professional performance.


Jon Gornstein,
Founder and President of Persona GLOBAL

Jon Gornsterin has been supporting the most important multinational organizations for 30 years in implementing real change at the level of leadership and organizational culture, improving organizational alignment, increasing performance and strengthening communication. He has played a consulting role in more than 48 countries for organizations such as Abbott Labs, Disney, IBM, Glaxo SmithKline, Cathay Pacific Airways, Goldstar and Hilton Hotels.

Dr. Donald Shepherd, former Education Director of Persona GLOBAL®, developer of the Innovative Decision Making questionnaire and related measurement tools.


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Persona GLOBAL® is a worldwide provider of assessment tools and methodologies for businesses, specializing in change-oriented leadership, communication, organizational alignment, sales, customer service, and management. Persona GLOBAL®’s surveys and methodologies are currently available in over 70 countries; its programs have been translated into 38 languages. More than 1,400 Persona GLOBAL® certified professionals worldwide support their clients as strategic business partners.

Some companies that have benefited from Persona GLOBAL®’s programs:

  • BMW
  • Mitsubishi
  • Disney
  • Coca-Cola
  • Hitachi
  • Applied
  • Materials
  • Dell
  • Computer
  • IBM
  • Alcatel
  • Motorola
  • British Airways
  • Japan Airlines
  • Credit Suisse
  • American Express
  • SONY
  • Music Entertainment


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